Lose yourself in the service of others.

When just starting out or from time to time when you see business slowing down, it’s super important to do the hard thing.  Remember your job is to be of service to others.  That can feel almost like an impossible task when deep down you feel like the one who desperately needs someone to help you.

But if you come to your audience with your needs versus their needs in mind, they’ll feel it.  They can almost smell it.  That’s what precedes pushy sales tactics, grand schemes, elaborate campaigns instead of getting back to the basics of determining what people need and getting that to them.

Fear and desperation cause people to disconnect from you, when what you need is to make deeper and deeper connections.  If your needs are closing in on you and causing you to feel desperate for your next speaking gig, or your next customer, remember at the heart of your business is service.

When your audience senses that you are more needy than them, they will begin to question your judgment and your leadership.

It’s really important to come from a heart of service where you don’t need people to buy from you.  Because when you don’t need them to buy, they’ll likely do so.  That’s what it’s like when your desire is to serve.

The key is, if you are in a slump or trying everything you know to grow, it’s important to keep your heart and your hands open and ready to serve.  This will undoubtedly help not only your income, but your reputation as a business owner.

 

Do whatever you have to resist the fears that come along with this entrepreneurial journey.  And if that means taking yet another “non-paying” speaking engagement when you really need a paid one.  Or giving away more samples when what really need your product to sell. Give yourself permission to be afraid, frustration, even angry at the struggle.  Then also give yourself the opportunity to give.  Get out in the marketplace.  Give, share, operate from a place of abundance and excitement.  People love that.  And want to connect to anyone who has plenty of it.

 

Takeaway:

If you’re feeling really needy and desperate be honest about your feelings.  Find ways to calm your fears and infuse yourself with hope.  This will give you just the space you need to uncover creative ways to give to those you’re meant to serve.

 

Talking to your audience from a place of service allows them to appreciate your kindness and desire to work with you because they don’t fear that all you want is to really serve your own needs, not theirs.