• Attention
• Interest
• Desire
• Action

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 All communication, whether you are talking to your child, your husband, your best friend, or your audience at an event- it all begins with attention.

If you don’t get the other person’s attention, you’re done from hello!

You can share the best advice, your deepest fears, your creative idea, but if you don’t have their attention - you could just as soon be talking to a wall.  And sometimes it may feel that way! Ha!

After you have their attention, you must gain their interest.

This is HUGE!!

It will change the way you communicate with others.

Let’s say you want to share something interesting you discovered today with your husband.  You learned that your neighbors house is on the market and you want to go to the open house to see what improvements they’ve done to get some cool ideas.

If you say to your husband - “ I want to go to the open house and look around.”  His answer may be quick and simple, no  thanks- I like my house, I’m not interested in buying another one.

What do you think would happen if you created interest in him first?

Instead of your first approach, you tap into something that matters to him.  For my husband it’s finances and return on investment.

So I might say - “ Hey honey, I noticed the neighbors house is on the market.  It’s similar in size to our house and built almost the same year.  If they get their listing price, that could mean that our house has increased in value.”

“One thing I’m curious about though is whether they made some improvements on the inside that we can’t see, and that is why they may have more value.  On Sunday there is an open house.  Let’s go over and check out the house.  Maybe we can get some simple ideas that increase our homes’ value as well.”

What did I do differently?