When creating an online class or interacting with others there is no connection with an emotional connection. It’s been proven that when someone smiles directly at another person, their instinct is to return the smile. That is more than just a physical reaction, it is a reflection of an emotional connection.
When creating your online class, be intentional about the emotional connection you wish to make with your audience. In fact, think about what your emotional connection is with them already.
Maybe your audience connects with you because of a sense of excitement and adventure. Or maybe they feel a sense of calm and safety when they engage with you.
Either way, the questions becomes- how can you deepen that sense of connection? What can you do intentionally to build a deeper, richer connection with the group of people that you serve.
For example, Let’s say your audience connects with you as a trusted leader. What are some ways to deepen that connection?
- Share results of years of research
- Provide consistent, thorough content
- Your materials and handouts reflect a conservative flair vs. loud and vibrant coloring.
- Nothing unexpected or spontaneous within the class
- Communicate in a professional manner
You may write blog posts, or have audio training, or be a live speaker, or a combination of all three. But the one thing to keep in mind is the emotional connection you audience has with you.
If you have an exciting, adventurous emotional connection yet your blog posts are chock full of statistics and charts, you are creating a dis-connect with your audience instead of a deeper connection.
These emotional connections are felt not just in your online class, but in your website color choices, the community your build within your site, the persona you share with your audience, and the personal convictions and values you share with them.
Exciting – playful, fun, adventurous, escape, return to child-like sense of wonder, spontaneous, joy-filled, laughter.
Calm- trust, intimacy, sincerity, bonded,
Passion &Action- full of conviction and passion, ready to take on the world, common beliefs unite them, strength, grit, hardiness, bold, unconventional, forward moving.
Trusted leader- sense of distinction, revered, analytical, detailed, well-researched, consistent, conservative in style not necessarily in politics. Proven over time.
You might be wondering if it’s possible to have more than one type of emotional connection. And the answer is yes.
We all have each of these emotions within us, but there will be one style that rises to the surface most often for you, and the others are secondary.
So the next time you’re writing a blog post, or crafting a social media post, or opening your next event- remember the emotion your audience expects from you and deliver an amazing connection.
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